In a world filled with automated communications, adding a personal touch to your messages can make a significant impact. Whether you're reaching out to customers, patients, or community members, small details can create a sense of connection and trust. Here are some effective ways to personalize your messages and make them more engaging.
1. Mention Staff by Name or Role
Why It Works: It shows that recipients are interacting with real people, not just a faceless organization.
Example: “Feel free to chat with John, our lead pharmacist, next time you’re in the store—he’s always happy to share quick tips.”
2. Highlight Local Community Ties
Why It Works: Demonstrates your business is part of the neighborhood and invested in local well-being.
Example: “We’re proud to serve the [Town Name] community—thank you for letting us be part of your healthcare journey.”
3. Reference Seasonal or Community Events
Why It Works: Gives relevance to the timing of the message and can pique curiosity for upcoming happenings.
Example: “Stop by for our Fall Health Fair next month for free blood pressure checks and flu shots!”
4. Offer a Specific "In-Store" Experience
Why It Works: Encourages people to visit, interact with staff, and feel cared for in a tangible way.
Example: “Ask about our new medication review service on your next visit—your health is our priority!”
5. Invite Feedback or Questions
Why It Works: Shows you’re open to dialogue and responsive to their needs.
Example: “If you have questions about your prescriptions or Medicare options, just drop by or call us at [phone number].”
6. Align with Seasonal Health Tips
Why It Works: Adds timely value, especially around flu season, allergy season, or summertime travel.
Example: “During allergy season, remember to check in with us for helpful tips or recommended over-the-counter options.”
How to Incorporate These Tips
Intro or Closing Lines
Use one line in the beginning or end to casually mention your community involvement, a staff name, or an upcoming event. Keep it short and broad so it fits every recipient’s message without requiring customization.
Rotating Themes
If you send messages monthly or seasonally, rotate local references or event mentions so recipients see fresh updates and stay engaged.
Stay Authentic
Only reference events, staff, or services that truly exist within your business. Authenticity resonates more than generic “filler” statements.
These small, localized touches can bring warmth and familiarity to your messages, even without addressing each recipient by name. They convey that you’re a real, caring team at the heart of a shared community, making each interaction feel more meaningful.
