Pharmacy Message Examples
Mention Staff by Name or Role
Why It Works: It shows that patients are interacting with real people, not a faceless organization. Example: “Feel free to chat with John, our lead pharmacist, next time you’re in the store—he’s always happy to share quick tips.”
  • "Happy 64th Birthday! This year brings transitions, including decisions about life and health insurance (Medicare). To help, we’ve partnered with [Agent’s Name], a trusted local broker, who can guide you through your options, free of charge and with no pressure. Thank you for being our valued patient. P.S. Avoid unwanted solicitations, get your “Stop the Calls” flyer at the pharmacy."
    Turning 64/65 Birthday
  • "Happy Birthday from your pharmacy team! As you navigate upcoming healthcare decisions, we’ve partnered with a trusted local Medicare broker to help guide you, free of charge and with no pressure. Thank you for being a loyal patient! Don’t forget to pick up your “Stop the Calls” flyer to avoid unwanted solicitations."
    Turning 64/65 Birthday
  • "Approaching 65 is exciting- and can be overwhelming. That’s why we’re sharing the contact information of a local insurance agent we trust, [Agent’s Name]. They can offer guidance on Medicare insurance. Here’s to a birthday filled with clarity and celebration. We appreciate your continued trust in us."
    Turning 64/65 Birthday
Highlight Local Community Ties
Why It Works: Demonstrates your pharmacy is part of the neighborhood and invested in local well-being. Example: “We’re proud to serve the [Town Name] community—thank you
  • "It’s an exciting year of transitions, and we want you to feel prepared. We’ll be hosting a “New to Medicare” seminar soon—details to come! Meanwhile, we’ve included the business card of a trusted local insurance agent [Agent’s First Name], should you have any immediate coverage questions. P.S. Expect a surge in Medicare insurance solicitations. Grab a “Stop the Calls” flyer at the pharmacy!"
    Medicare Educational Seminars
  • "As you near Medicare eligibility, knowledge is key. Stay tuned for our upcoming educational seminar, and in the meantime, feel free to reach out to [Agent’s First Name], our trusted local insurance agent using their enclosed card. We’re here to help you navigate every step!"
    Medicare Educational Seminars
  • "Learning about Medicare doesn’t have to be stressful. Join us for an upcoming seminar where we’ll break down the basics. If you can’t wait, contact [Agent’s First Name], our trusted local insurance agent—see their card enclosed—for expert coverage advice."
    Medicare Educational Seminars
Reference Seasonal of Community Events
Why It Works: Gives relevance to the timing of the card and can pique curiosity for upcoming happenings. Example: “Stop by for our Fall Health Fair next month for free blood pressure checks and flu shots!”
  • "Happy Birthday from everyone at [Pharmacy Name]! We hope this day brings you joy and good health. This is a year filled with changes and choices. To aid in your Medicare insurance decisions, we’ve enclosed contact details for our partner Medicare insurance agent, just in case you or a loved one has any coverage questions. Thank you for choosing [Pharmacy Name]."
    General Birthday
  • "Balloons, cake, and well-wishes—here’s to another fantastic year! We’re grateful for the chance to be part of your wellness journey. Keep [Agent’s First Name]’s business card handy for any coverage questions that might arise in the future. Enjoy your special day!"
    General Birthday
  • "Another year, another milestone! We’re here to support you, whether you need a prescription refill or a recommendation on a Medicare Insurance agent. We’ve included a local insurance agent’s business card ([Agent’s First Name]) in case you ever need expert advice. Have a wonderful birthday!"
    General Birthday
Offer a Specific "In-Store" Experience
Why It Works: Encourages patients to visit, interact with staff, and feel cared for in a tangible way. Example: “Ask about our new medication review service on your next visit—your health is our priority!”
  • "[Holiday Name] reminds us to cherish the people who make our community special—like you! Thank you for allowing [Pharmacy Name] to be part of your health journey. If there’s anything we can do to make your season brighter or more convenient, just give us a call or drop by."
    Holiday Gratitude
  • "As we celebrate [Holiday Name], we want to express how much we value your support and friendship. At [Pharmacy Name], your well-being always comes first, so we’re here if you need medication refills, advice, or a friendly smile. Enjoy the festivities!"
    Holiday Gratitude
  • "Happy [Holiday Name] from all of us at [Pharmacy Name]! This season is all about gratitude, and we’re especially thankful for your continued trust in us. If you have any questions about medications or health, don’t hesitate to call or stop by. Wishing you a joyful holiday and a healthy year ahead."
    Holiday Gratitude
Invite Feedback or Questions
Why It Works: Shows you’re open to dialogue and responsive to their needs. Example: “If you have questions about your prescriptions or Medicare options, just drop by or call us at [phone number].”
Align With Seasonal Health Tips
Why It Works: Adds timely value, especially around flu season, allergy season, or summertime travel. Example: “During allergy season, remember to check in with us for helpful tips or recommended over-the-counter options.”

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